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00000ntm a22000007u 4500 |
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zp21276 |
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|a cze
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| 100 |
1 |
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|a Obstová, Martina
|4 dis
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| 245 |
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0 |
|a Analýza image firmy Wrigley, s.r.o. na českém trhu
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| 246 |
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|a Image Analysis of company Wrigley Ltd. on the Czech market
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| 260 |
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|c 2011
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| 300 |
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|a 80 s.
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| 500 |
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|a Studijní obor: Management a ekonomika
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| 500 |
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|a Studijní obor: Management and economics
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Pouze v rámci univerzity
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| 653 |
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|a Firemní image
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| 653 |
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|a firemní identita
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| 653 |
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|a firemní filosofie
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| 653 |
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|a firemní kultura
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| 653 |
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|a firemní design
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| 653 |
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|a firemní komunikace
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| 653 |
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|a Corporate image
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| 653 |
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|a corporate identity
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| 653 |
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|a corporate philosophy
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| 653 |
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|a corporate culture
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| 653 |
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|a corporate design
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| 653 |
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|a corporate communications
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Staňková, Pavla
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/15819
|y Plný text v Digitální knihovně UTB
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