Marketingové komunikace školy paraglidingu v Beskydech

• Main Author: Lišková, Sabina (Dissertant)
• Other Authors: Juříková, Martina (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2011
• Subjects: Marketing služeb; marketingová komunikace; marketingový mix služeb; trendy marketingu služeb; zážitkové agentury; slevové portály; hromadné slevy; škola paraglidingu; paragliding; konkurence; Services marketing; marketing communications; marketing mix of services; trends in services marketing; experience gift company; collective buying websites; collective buying; paragliding school; competition; bakalářská práce
• Physical Description: 64 s., 5 s. obr. příloh