Komunikace vybraných etických zásad na příkladu fy McDonald's

• Main Author: Svoboda, Michal (Dissertant)
• Other Authors: Navrátilová, Svatava (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2011
• Subjects: CSR; PR; reklama; etika; kodex; legislativa; fast food; heirarchie; Fair trade; benefit; holistický; stakeholders; stockholders; desk researsch; cause related; postmaterialismus; fenomén; frančíza; mcdonaldizace; proces; byrokracie; racionaliza-ce; efektivita; dehumanizace; kvantifikace; iracionalita; enviromentální; hypozéza; analýza; interpretace; advertising; ethics; codes; legislation; Fair Trade; benefits; holistic; desk research; post-materialism; a phenomenon franchise; McDonaldization; the process; bureaucracy; rationalization; efficiency; dehumanization; quantification; irrationality; environ-mental; analysis; interpretation; bakalářská práce
• Physical Description: 68 s.