Nové formy a trendy v marketingové komunikaci

• Main Author: Vaňoučková, Petra (Dissertant)
• Other Authors: Banyar, Milan (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2011
• Subjects: Marketingová komunikace; marketing; nové trendy marketingové komunikace; event mar-keting; guerilla marketing; buzz marketing; virální marketing; sociální média; product pla-cement; Marketing communication; new trends of marketing communication; event marketing; guerrilla marketing; viral marketing; social media; product placement; diplomová práce
• Physical Description: 76 s. 85112