Direct marketing jako nástroj one-to-one komunikace

• Main Author: Hasíková, Dagmar (Dissertant)
• Other Authors: Juříková, Martina (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2011
• Subjects: direkt marketing; komunikace; marketing služeb; marketingový mix; pohostinství a cestovní ruch; direct marketing; communication; marketing services; marketing mix; catering industry and tourism; diplomová práce
• Physical Description: 86 s.