Humor v reklamě

• Main Author: Briedlová, Veronika (Dissertant)
• Other Authors: Horňák, Pavel (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2011
• Subjects: humor; reklama; emoce; vtip; kreativita; advertising; emotion; wit; creativity; diplomová práce
• Physical Description: 101 s. + 15 s. přílohy