Analýza marketingové komunikace ve firmě Continental Matador Rubber, s.r.o.

• Main Author: Boková, Marianna (Dissertant)
• Other Authors: Muchová, Simona (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2010
• Subjects: marketingový mix; marketingová komunikácia; Matador; distribúcia; reklama; podpora predaja; public relations; direct marketing; marketing mix; marketing communication; distribution; advertisement; sales promotion; bakalářská práce
• Physical Description: 74 s., 4 s. obr. příloh