Projekt marketingové komunikace firmy Beneficial Finance a.s.

• Main Author: Vojtěchová, Marcela (Dissertant)
• Other Authors: Staňková, Pavla (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2005
• Subjects: marketing; marketingová komunikace; marketing bankovnictví; marketing communication; bank marketing; diplomová práce
• Physical Description: 83 s.