Projekt komunikačního mixu sportovních her od Electronic Arts

• Main Author: Pořízka, Jan (Dissertant)
• Other Authors: Staňková, Pavla (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2005
• Subjects: marketingová komunikace; Electronic Arts; EA; FIFA; NHL; podpora prodeje; PR; public relations; reklama; promotion; sales promotion; advertising; diplomová práce
• Physical Description: 85 s., 2 s.