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00000ntm a22000007u 4500 |
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|a cze
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| 100 |
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|a Antl, Antonín
|4 dis
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| 245 |
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|a Reklama jako nástroj manipulace
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|a Advertisement as instrument of manipulation
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| 260 |
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|c 2010
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|a 67 s., 7 s. obr. příloh
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| 500 |
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|a Studijní obor: Sociální pedagogika
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| 500 |
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|a Studijní obor: Social pedagogy
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| 500 |
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|a Ústav: Katedra aplikovaného práva
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Humanities
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| 506 |
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|a Bez omezení
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| 653 |
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|a Reklama
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| 653 |
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|a komerce
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| 653 |
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|a propagace
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| 653 |
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|a cílová skupina
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| 653 |
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|a média
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| 653 |
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|a produkt
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| 653 |
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|a strategie
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| 653 |
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|a kampaň
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| 653 |
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|a komunikace
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| 653 |
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|a exekuce
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| 653 |
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|a charita
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| 653 |
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|a tlak
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| 653 |
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|a vliv
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| 653 |
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|a účinnost
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| 653 |
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|a celebrity
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| 653 |
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|a osobnosti
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| 653 |
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|a etika
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| 653 |
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|a psychologie
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| 653 |
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|a organizace
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| 653 |
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|a Advertisement
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| 653 |
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|a commerce
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| 653 |
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|a publicity
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| 653 |
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|a target group
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| 653 |
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|a media
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| 653 |
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|a product
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| 653 |
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|a strategy
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| 653 |
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|a campaign
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| 653 |
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|a communication
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| 653 |
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|a execution
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| 653 |
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|a charity
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| 653 |
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|a pressure
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| 653 |
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|a influence
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| 653 |
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|a efficiency
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| 653 |
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|a celebrities
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| 653 |
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|a personalities
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| 653 |
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|a ethics
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| 653 |
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|a psychology
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| 653 |
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|a organization
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Vaňková, Zdeňka
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Humanities
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/11674
|y Plný text v Digitální knihovně UTB
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