Connotative indexes of selected brand names. Study in semantics.

• Main Author: Gabrišová, Karolína (Dissertant)
• Other Authors: Atcheson, Hana (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2010
• Subjects: Konotácia; konotačný index; konotačný reťazec; denotácia; sémantika; sémiotika; význam; slovo; symbol; znak; znakový systém; emócie; predstava; vzťah; koncept; textualita; kontext; reklama; spotrebiteľ; produkt; značka; Kofola; Connotation; connotative index; connotative chain; denotation; semantics; semiotics; meaning; word; sign; signification system; emotion; notion; relationship; context; textuality; commercial; consumer; product; brand; bakalářská práce
• Physical Description: 51 s., 16 s. příloh