Analysis of marketing communication strategy in XY, spol. s r. o.

• Main Author: Romanová, Lucie (Dissertant)
• Other Authors: Chovancová, Miloslava (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2010
• Subjects: marketing; marketingová komunikace; reklama; public relations; osobní prodej; propagace; marketing communication; propagation; advertisement; personal selling; bakalářská práce
• Physical Description: 56 s.