Die Marke Zlín

• Main Author: Eischmannová, Tereza (Dissertant)
• Other Authors: Martínek, David (Thesis advisor)
• Format: Manuscript
• Language: German
• Published: 2010
• Subjects: Definition des Marketings; Definition der Marke; Standortmarketing; Kommunikationsmarketing; Kommunikationsmix der Stadt; Werbung; definition of marketing; city marketing; city marketing mix; Zlin; history of the city Zlin; Tomas Bata; city development; social security in the time of Bata; analysis of Zlín; questionnaire; SWOT Analysis; bakalářská práce
• Physical Description: 71 s.