Marketingové komunikace multikin na českém trhu

• Main Author: Lamlová, Petra (Dissertant)
• Other Authors: Bačuvčík, Radim (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2010
• Subjects: Návštěvnost multikin; divák; konkurence; podpora značky; eventy; Keywords: multiplex attendance; viewer; competition; support of the brand; events; diplomová práce
• Physical Description: 93 s.