Guerilla marketing

• Main Author: Gadušová, Dominika (Dissertant)
• Other Authors: Horňák, Pavel (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2010
• Subjects: Guerilla marketing; Jay Conrad Levinson; guerilla; guerrilla; guerila; marketing; reklama; alternatívne formy v marketingu; buzz; viral; etické aspekty marketingu; právne aspekty marketingu; reklamné agentúry; originalita; kreativita; adverti-sing; alternative forms in marketing; ethical aspects of marketing; law side of marketing; advertising; agencies; originality; creativity; bakalářská práce
• Physical Description: 70 s.