Projekt controllingu v event marketingu v agentuře Iva production and modelling

• Main Author: Zetíková, Martina (Dissertant)
• Other Authors: Staňková, Eva (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2009
• Subjects: event marketing; marketingový komunikační mix; event marketingová strategie; event controlling; event communications mix; event marketing strategy; diplomová práce
• Physical Description: 83 s.,13 s. příloh