Projekt aplikace guerilla marketingu ve firmě TrueSport

• Main Author: Dostál, Ondřej (Dissertant)
• Other Authors: Kramoliš, Jan (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2009
• Subjects: marketing; marketingový mix; guerilla marketing; marketingové analýzy; Marketing; Marketing Mix; Guerilla Marketing; Marketing Analysis; diplomová práce
• Physical Description: 87 s., 7 s. obr. priloh.