Vliv sponzoringu na image značky

• Main Author: Veselá, Barbora (Dissertant)
• Other Authors: Kotyzová, Pavla (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2009
• Subjects: Sponzoring; jachting; značka; image značky; vnímání značky; Sponsorship; yachting; sailing; brand; brand image; brand awareness; bakalářská práce
• Physical Description: 45 s.