Komunikační mix festivalu Streetfest

• Main Author: Krajčír, Alexander (Dissertant)
• Other Authors: Zelinský, Miroslav (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2009
• Subjects: festival Streetfest Malacky; šport; hudba; mesto Malacky; marketingový mix; marketingová komunikácia; komunikačná stratégia; corporate identity; projekt; sport; music; city Malacky; marketing mix; marketing communication; marketing strategy; project; diplomová práce
• Physical Description: 56 s., 12 s. obr. priloh