Vliv sponzoringu na image značky

• Main Author: Langerová, Veronika (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2009
• Subjects: Komunikace; marketing; public relations; sponzoring; značka; image; festival; hudba; Majá-les UTB Zlín 2009; Red bull; propagace; Communication; sponsoring; brand; music; Ma-jáles UTB Zlín 2009; propagation; bakalářská práce
• Physical Description: 75 s., 7 s. přílohy.