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00000ntm a22000007u 4500 |
| 001 |
zp1015955 |
| 041 |
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|a cze
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| 100 |
1 |
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|a Oškrdal, Lubomír
|4 dis
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| 245 |
1 |
0 |
|a Management marketingu gastronomických služeb
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| 246 |
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|a Management marketing of catering services
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| 260 |
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|c 2009
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| 300 |
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|a 66 s.
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| 500 |
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|a Studijní obor: Sociální pedagogika
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| 500 |
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|a Studijní obor: Social pedagogy
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| 500 |
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|a Ústav: Institut mezioborových studií
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Humanities
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| 506 |
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|a Bez omezení
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| 653 |
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|a Management
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| 653 |
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|a marketing
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| 653 |
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|a marketingová koncepce
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| 653 |
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|a rentabilita
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| 653 |
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|a cena
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| 653 |
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|a místo
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| 653 |
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|a propagace
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| 653 |
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|a produkt
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| 653 |
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|a marketingová spirála
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| 653 |
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|a step faktory
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| 653 |
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|a komunikace
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| 653 |
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|a trh
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| 653 |
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|a segmentace trhu
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| 653 |
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|a vnější prostředí
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| 653 |
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|a konkurence
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| 653 |
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|a zákazník
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| 653 |
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|a plán
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| 653 |
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|a Management
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| 653 |
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|a marketing
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| 653 |
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|a conception of marketing
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| 653 |
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|a profitability
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| 653 |
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|a price
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| 653 |
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|a place
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| 653 |
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|a propagation
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| 653 |
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|a product
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| 653 |
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|a marketing spiral
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| 653 |
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|a step factors
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| 653 |
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|a communication
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| 653 |
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|a market
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| 653 |
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|a market segmentation
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| 653 |
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|a external environment
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| 653 |
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|a competition
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| 653 |
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|a customer
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| 653 |
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|a plan
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Řehoř, Antonín
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Humanities
|4 dgg
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| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/10967
|y Plný text v Digitální knihovně UTB
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