SPORT, ADVERTISING AND GLOBAL PROMOTIONAL CULTURE identities.

• Other Authors: Jackson, Steven J., 1958- (Editor), Andrews, David L., 1962- (Editor)
• Format: Electronic eBook
• Language: English
• Published: [S.l.] : ROUTLEDGE, 2025.
• Series: Routledge research in sport, culture and society.
• Subjects: Sports > Sociological aspects.; Sports in popular culture.; Sports in advertising.; Advertising > Social aspects.; elektronické knihy; electronic books
• ISBN: 9781317377627; 1317377621; 9781315673929; 1315673924; 9781317377610; 1317377613; 9781317377603; 1317377605; 0367752190; 9780367752194
• Physical Description: 1 online resource

This book explores the intersection of contemporary sport, advertising, promotional culture and wider society. Arguing that advertising and promotional culture remain key driving forces in relation to social structures and systems that contribute to enduring patterns of economic and other forms of i...