CORPORATE COMMUNICATION concepts and practice.

Corporate Communication: Concepts and Practice--a comprehensive and engaging textbook--helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to...

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Bibliographic Details
Main Author: Jethwaney, Jaishri N.
Format: Electronic
Language: English
Published: [S.l.] : ROUTLEDGE, 2024.
Edition: 3rd ed.
Subjects:
Communication in management.
Communication in organizations.
Communication in management > India.
Communication in organizations > India.
elektronické knihy
electronic books
ISBN: 9781003852025
1003852025
9781032694702
103269470X
9781003852094
1003852092
1032694718
9781032694719
103253723X
9781032537238
Physical Description: 1 online resource

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Table of contents

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100 1 |a Jethwaney, Jaishri N. 
245 1 0 |a CORPORATE COMMUNICATION  |h [electronic resource] :  |b concepts and practice. 
250 |a 3rd ed. 
260 |a [S.l.] :  |b ROUTLEDGE,  |c 2024. 
300 |a 1 online resource 
520 |a Corporate Communication: Concepts and Practice--a comprehensive and engaging textbook--helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a sense of being, on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Communication in management. 
650 0 |a Communication in organizations. 
650 0 |a Communication in management  |z India. 
650 0 |a Communication in organizations  |z India. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781032694702  |y Full text 

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