Disability and digital marketing

• Other Authors: Södergren, Jonatan (Editor), Vallström, Niklas (Editor)
• Format: Electronic eBook
• Language: English
• Published: Oxford : Routledge, [2025]
• Series: Routledge studies in marketing.
• Subjects: Internet marketing.; People with disabilities > Effect of technological innovations on.; Technological innovations > Marketing.; elektronické knihy; electronic books
• ISBN: 9781032691664; 1032691662; 9781040377963; 1040377963; 9781040377956; 1040377955; 9781032690889
• Physical Description: 1 online resource : illustrations.

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It offers practical and theoretical insights for academics, practitioners, and policymakers interested in marketing, communication, soc...