SOCIAL ENTREPRENEURSHIP FOR DEVELOPMENT a business model.

Social Entrepreneurship for Development, Second Edition, presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing co...

Full description

Saved in:
Bibliographic Details
Main Author: Brindle, Margaret.
Format: Electronic
Language: English
Published: [S.l.] : ROUTLEDGE, 2025.
Edition: Second edition.
Subjects:
Social entrepreneurship.
Social entrepreneurship > Africa.
Intellectual property.
New products > Marketing.
elektronické knihy
electronic books
ISBN: 9781040151808
1040151809
9781032650784
1032650788
9781040151822
1040151825
1032618744
9781032618746
Physical Description: 1 online resource

Cover

Table of contents

LEADER 02710cam a2200409M 4500
001 tf-9781032650784
003 FlBoTFG
005 20241112105928.2
006 m o d
007 cr |n|||||||||
008 241029s2025 xx o 0|| 0 eng d
040 |a OCoLC-P  |b eng  |c OCoLC-P 
020 |a 9781040151808  |q (electronic bk.) 
020 |a 1040151809  |q (electronic bk.) 
020 |a 9781032650784  |q (electronic bk.) 
020 |a 1032650788  |q (electronic bk.) 
020 |a 9781040151822  |q (electronic bk. : EPUB) 
020 |a 1040151825  |q (electronic bk. : EPUB) 
020 |z 1032618744 
020 |z 9781032618746 
024 7 |a 10.4324/9781032650784  |2 doi 
035 |a (OCoLC)1464023831 
035 |a (OCoLC-P)1464023831 
100 1 |a Brindle, Margaret. 
245 1 0 |a SOCIAL ENTREPRENEURSHIP FOR DEVELOPMENT  |h [electronic resource] :  |b a business model. 
250 |a Second edition. 
260 |a [S.l.] :  |b ROUTLEDGE,  |c 2025. 
300 |a 1 online resource 
520 |a Social Entrepreneurship for Development, Second Edition, presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social, and government goals (ESGs). With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition, remains a valuable resource for any student of social entrepreneurship or international development. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Social entrepreneurship. 
650 0 |a Social entrepreneurship  |z Africa. 
650 0 |a Intellectual property. 
650 0 |a New products  |x Marketing. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
856 4 0 |u https://www.taylorfrancis.com/books/9781032650784  |y Full text 

Similar Items