Cross-cultural fashion marketing : ethnic fashion, diversity and inclusion
Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts. This book develops an understanding of the role culture plays in fashion and how the fash...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Routledge,
2026.
|
| Series | Routledge studies in the fashion industry
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781040453759 1040453759 9781032618265 1032618264 1040453716 9781040453711 1032616717 9781032616711 |
| Physical Description | 1 online resource (100 pages). |
Cover
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| 100 | 1 | |a Singh, Satyendra, |d 1966- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjJ8BfPjxbYg3QGRgMgPDC |1 https://isni.org/isni/0000000109483668 | |
| 245 | 1 | 0 | |a Cross-cultural fashion marketing : |b ethnic fashion, diversity and inclusion / |c Satyendra Singh. |
| 264 | 1 | |a London : |b Routledge, |c 2026. | |
| 300 | |a 1 online resource (100 pages). | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 0 | |a Routledge studies in the fashion industry | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts. This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. The book aims to combine the concept of consumer culture and society with the intricacies of fashion in the context of international marketing, messaging, and communications.With a particular emphasis on ethnic fashion design and distinct features across cultures, it explores theories and concepts relating to modest fashion, beach fashion, headgear fashion and plus-size fashion among others. Each chapter provides fashion-related stimulating activities for experiential learning. Underpinned by theory and supported by practical examples, the book offers an engaging and innovative study of ethnic fashion from cultural perspectives to demonstrate the importance of developing a truly global brand.Cross-Cultural Fashion Marketing is essential reading for scholars and postgraduate students interested in fashion marketing and management, cross cultural management, and consumer culture. | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | |a Clothing and dress |x Marketing. | |
| 650 | 0 | |a Fashion. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781032618265 |