Integrating marketing and supply chain management : converging paths to holistic business success

• Main Authors: Fotiadis, Thomas (Author), Folinas, Dimitris, 1970- (Author), Lindgreen, Adam (Author), Gasteratos, Antonios (Author), Vassiliadis, Christos A. (Author)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2026.
• Subjects: Business logistics > Management.; Supply chain management.; Marketing > Management.; elektronické knihy; electronic books
• ISBN: 9781003650973; 100365097X; 9781040445921; 1040445926; 9781040445969; 1040445969; 9781041096146; 1041096143; 9781041096122; 1041096127
• Physical Description: 1 online resource.

"Successful organisations have long recognised the importance of demand-supply integration to maintaining growth and success. 'Integrating Marketing and Supply Chain Management' brings together the two disciplines, marketing and supply chain management, to provide students with a bird...