Systematic Planning for Business Functions How to Develop Strategic Business Plans.

The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project.

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Bibliographic Details
Main Author Butuner, Hakan
Format Electronic eBook
LanguageEnglish
Published Oxford : Productivity Press, 2026.
Subjects
Online AccessFull text
ISBN9781040427361
1040427367
9781003643074
1003643078
9781040427316
1040427316
1041079672
9781041079675
1041079656
9781041079651
Physical Description1 online resource (178 p.)

Cover

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245 1 0 |a Systematic Planning for Business Functions  |h [electronic resource] :  |b How to Develop Strategic Business Plans. 
260 |a Oxford :  |b Productivity Press,  |c 2026. 
300 |a 1 online resource (178 p.) 
500 |a Description based upon print version of record. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Strategic planning. 
650 0 |a Business planning. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
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