LUXURY MARKETING AND BRAND STRATEGY theory and practice for a changing world.

• Main Author: OLSANOVA, KVTA
• Other Authors: COOK, GINA, ZLATI, MARIJA
• Format: Electronic eBook
• Language: English
• Published: [S.l.] : ROUTLEDGE, 2026.
• Subjects: Luxuries > Marketing.; Luxury goods industry > Management.; Brand name products > Management.; elektronické knihy; electronic books
• ISBN: 9781040403815; 1040403816; 9781003593706; 1003593704; 9781040403631; 1040403638; 1032973951; 9781032973951; 1032974338; 9781032974330
• Physical Description: 1 online resource

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market. The book explores the core aspects of luxury brandin...