NAVIGATING BRAND ACTIVISM
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations...
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| Main Author | |
|---|---|
| Other Authors | |
| Format | Electronic eBook |
| Language | English |
| Published |
ABINGDON :
ROUTLEDGE,
2025.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781040386132 104038613X 9781003593690 1003593690 9781040386064 1040386067 1032974311 9781032974316 1032974400 9781032974408 |
| Physical Description | 1 online resource |
Cover
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| 035 | |a (OCoLC)1523365285 | ||
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| 100 | 1 | |a Sheth, Jagdish N. |1 https://id.oclc.org/worldcat/entity/E39PBJbxH6XBjyVV9Y3PCgdhHC | |
| 245 | 1 | 0 | |a NAVIGATING BRAND ACTIVISM |h [electronic resource]. |
| 260 | |a ABINGDON : |b ROUTLEDGE, |c 2025. | ||
| 300 | |a 1 online resource | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone who wants to understand: Why some purpose-driven brands are winning hearts, minds, and market share How to differentiate your brand in a crowded marketplace through activism How to spot authentic activism from mere marketing ploys The future of brand activism and its potential to create a better world The potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilution Most importantly, when and when not to engage in brand activism. Whether you're a business leader, a conscious consumer, or simply curious about this evolving landscape, this book will challenge, inspire, and empower you to navigate the world of woke washing and genuine advocacy. | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | |a Branding (Marketing) |x Social aspects. | |
| 650 | 0 | |a Social change. | |
| 650 | 0 | |a Social responsibility of business. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
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