Emotional intelligence and public relations : EQ is the new IQ

• Other Authors: Zhang, Weiwu (Editor)
• Format: Electronic eBook
• Language: English
• Published: Abingdon : Routledge, 2026.
• Edition: First edition.
• Series: Routledge new directions in public relations and communication research.
• Subjects: Emotional intelligence.; Public relations > Psychological aspects.; Emotional intelligence;Empathy;Social skills;Cultural intelligence;Public relations;Strategic communication;Leadership;PR leadership;PR education;Internal communication;Health communication;Crisis communication;Intercultural public relations; elektronické knihy; electronic books
• ISBN: 9781003592587; 1003592589; 9781040599440; 1040599443; 9781040598719; 1040598714; 9781032971797
• Physical Description: 1 online resource : illustrations.

Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures. Despite its importance, EQ remains understudied in PR contexts. This...