RIGHTEOUS BRAND consumer brand relationships in a polarized world.
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love Is Not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.Brand management now h...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
[S.l.] :
ROUTLEDGE,
2025.
|
| Edition | Second edition. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781040311837 1040311830 9781003536789 1003536786 9781040311868 1040311865 1032882379 9781032882376 1032882360 9781032882369 |
| Physical Description | 1 online resource |
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