RITUALS, CONSUMPTION AND MARKETING a research companion.
Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture-a topic that has burgeoned within the marketing field.The volume theoretically expands on the understanding of rituals in...
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| Format | Electronic eBook |
|---|---|
| Language | English |
| Published |
[S.l.] :
ROUTLEDGE,
2026.
|
| Series | Routledge research companions in business and economics
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781040412947 1040412947 9781040413012 1040413013 9781003531357 1003531350 1032871911 9781032871912 |
| Physical Description | 1 online resource |
Glossary of Terms