Communication in sport management

• Other Authors: Pedersen, Paul Mark (Editor)
• Format: Electronic eBook
• Language: English
• Published: London : Routledge, 2025.
• Edition: First edition.
• Series: Routledge research in sport business and management.
• Subjects: Communication in sports.; Soccer > Social aspects.; elektronické knihy; electronic books
• ISBN: 9781040186749; 1040186742; 9781003520405; 1003520405; 9781040186671; 104018667X; 1032859016; 9781032859019
• Physical Description: 1 online resource.

This book presents cuttingedge perspectives on Communication in Sport Management, a core component of contemporary sport business. Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publici...