Customer relationship management in the digital age

• Main Authors: Shainesh, G. (Author), Sheth, Jagdish N. (Author), Jain, Varsha (Author)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2025.
• Subjects: Customer relations > Management.; Digital communications.; elektronické knihy; electronic books
• ISBN: 9781003518174; 1003518176; 9781040343692; 1040343694; 9781040343715; 1040343716; 9781032854380; 9781032844565
• Physical Description: 1 online resource

"Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences, and dr...