International marketing : strategy and theory

• Main Authors: Onkvisit, Sak (Author), Merz, Michael A., 1976- (Author), Shaw, John J. (Author)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2025.
• Edition: 6th edition.
• Subjects: Export marketing.; Export marketing > Management.; elektronické knihy; electronic books
• ISBN: 9781003449782; 1003449786; 9781040344057; 1040344054; 9781040344040; 1040344046; 9781032583693; 9781032583662
• Physical Description: 1 online resource

"This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate so...