Sales management for startups and SMEs

"Managers and entrepreneurs know they have a great product or service-but they may not know how best to sell it. Useful for nearly any sector or industry, this book is a thoroughly practical guide on how to build an excellent sales organisation, brick by brick. Creating an effective sales organ...

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Bibliographic Details
Main Author: Hirst, Anderson, (Author)
Format: eBook
Language: English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2025.
Subjects:
Sales management.
Small business > Growth.
New business enterprises > Management.
elektronické knihy
electronic books
ISBN: 9781003449614
1003449611
9781040123843
1040123848
9781040123904
1040123902
9781032583273
9781032583259
Physical Description: 1 online resource

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Table of contents

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020 |a 9781003449614  |q (ebook) 
020 |a 1003449611 
020 |a 9781040123843  |q (electronic bk. : PDF) 
020 |a 1040123848  |q (electronic bk. : PDF) 
020 |a 9781040123904  |q (electronic bk. : EPUB) 
020 |a 1040123902  |q (electronic bk. : EPUB) 
020 |z 9781032583273  |q (hardback) 
020 |z 9781032583259  |q (paperback) 
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035 |a (OCoLC)1446298668 
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100 1 |a Hirst, Anderson,  |e author. 
245 1 0 |a Sales management for startups and SMEs /  |c Anderson Hirst. 
264 1 |a Abingdon, Oxon ;  |a New York, NY :  |b Routledge,  |c 2025. 
300 |a 1 online resource 
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337 |a computer  |b c  |2 rdamedia 
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520 |a "Managers and entrepreneurs know they have a great product or service-but they may not know how best to sell it. Useful for nearly any sector or industry, this book is a thoroughly practical guide on how to build an excellent sales organisation, brick by brick. Creating an effective sales organisation is a challenge for many businesses, and it's easy to waste resources on ineffective approaches. Many MBA and executive education programmes do not cover sales management in any depth. Filling this knowledge gap, this guide will help readers to create their own unique high-performing sales organisation that fits their product and market environment. Evidence-based and field-tested, it will gives answers to critical questions, including: Which sales process should we use? How do we recruit, retain, and inspire our sales team? What should we measure and how should we manage it? What do great sales managers do? Rich with case studies from the author's 25 years of sales consulting experience, this book will appeal to a wide variety of managers and entrepreneurs who wrestle with the question "How do I grow my business?", from sales directors to startup founders to MBA students"--  |c Provided by publisher. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Sales management. 
650 0 |a Small business  |x Growth. 
650 0 |a New business enterprises  |x Management. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003449614  |y Full text 

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