Sustainable marketing planning

• Main Author: Richardson, Neil Andre Asselbroug, (Author)
• Format: eBook
• Language: English
• Published: New York, NY : Routledge, 2024.
• Edition: Second Edition.
• Subjects: Green marketing.; Consumption (Economics) > Environmental aspects.; Social responsibility of business.; elektronické knihy; electronic books
• ISBN: 9781003434214; 1003434215; 9781040012192; 1040012191; 9781040012178; 1040012175; 9781032561738; 9781032561721
• Physical Description: 1 online resource

"This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these strategies, students will be shown how to implement changes while being encouraged to reflect on why they a...