Fashion trends and forecasting : the fashion futurists' toolkit

• Other Authors: Hur, Eunsuk (Editor), Hemingray, Caroline (Editor), Westland, Stephen (Editor)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2025.
• Series: Mastering fashion management.
• Subjects: Clothing trade.; Fashion > Forecasting.; Fashion merchandising.; elektronické knihy; electronic books
• ISBN: 9781003415589; 100341558X; 9781032541860; 9781032541846; 9781040312162; 1040312160; 9781040312186; 1040312187; 1032541849
• Physical Description: 1 online resource.

"Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. It explains the importance of trend forecasting for businesses, and how technology such as Artif...