The Routledge companion to marketing and sustainability

• Other Authors: Peattie, Ken (Editor)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2025.
• Series: Routledge companions in marketing, advertising and communication.
• Subjects: Marketing > Social aspects.; Sustainability.; Environmental economics.; Marketing.; Marketing;sustainability;Marketing theory and practice;consumers;consumption;production systems;micro-marketing;Environmental impact;Macromarketing;Sustainable product development;sustainable consumption;Circular economy;ethical marketing;sustainable marketing;Social marketing;community action;stakeholder management; elektronické knihy; electronic books
• ISBN: 9781003412397; 1003412394; 9781032535043; 9781032535050; 9781040343470; 1040343473; 9781040343449; 1040343449
• Physical Description: 1 online resource.

"This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a 'micro-marketing' approach considering how to market more sustainable goods and services, with a more critica...