Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology

"Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI techno...

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Bibliographic Details
Main Author: Gabay, J. Jonathan, (Author)
Format: eBook
Language: English
Published: New York, NY : Routledge, 2024.
Subjects:
Internet marketing > Psychological aspects.
Artificial intelligence > Psychological aspects.
Consumer behavior > Psychological aspects.
elektronické knihy
electronic books
ISBN: 9781003409793
1003409792
9781040098899
1040098894
9781040098929
1040098924
9781032521381
9781032530284
Physical Description: 1 online resource

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Table of contents

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040 |a OCoLC-P  |b eng  |e rda  |c OCoLC-P 
020 |a 9781003409793  |q (ebook) 
020 |a 1003409792 
020 |a 9781040098899  |q (electronic bk. : PDF) 
020 |a 1040098894  |q (electronic bk. : PDF) 
020 |a 9781040098929  |q (electronic bk. : EPUB) 
020 |a 1040098924  |q (electronic bk. : EPUB) 
020 |z 9781032521381  |q (hardback) 
020 |z 9781032530284  |q (paperback) 
024 7 |a 10.4324/9781003409793  |2 doi 
035 |a (OCoLC)1427665818 
035 |a (OCoLC-P)1427665818 
100 1 |a Gabay, J. Jonathan,  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjCcbM8yPQVPwYP3vtXbFq 
245 1 0 |a Practical digital marketing and AI psychology :  |b how to gain online consumer trust and sales using technologies and psychology /  |c J. Jonathan Gabay. 
264 1 |a New York, NY :  |b Routledge,  |c 2024. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
520 |a "Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice - all written and presented in a highly accessible style"--  |c Provided by publisher. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Internet marketing  |x Psychological aspects. 
650 0 |a Artificial intelligence  |x Psychological aspects. 
650 0 |a Consumer behavior  |x Psychological aspects. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003409793  |y Full text 

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