Sustainable marketing and the circular economy in Poland : key concepts and strategies

"Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy framework. This book helps to solve the problem of ineffective pro-environmental programs and marketing tools...

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Bibliographic Details
Main Authors: Proszowska, Anita, (Author), Wilk, Aleksandra, (Author)
Other Authors: Prymon-Ryś, Ewa, (Editor)
Format: eBook
Language: English
Published: New York, NY : Routledge, 2024.
Edition: 1 edition.
Series: Routledge focus on environment and sustainability
Subjects:
Green marketing > Poland.
Circular economy > Poland.
Consumption (Economics) > Environmental aspects > Poland.
Strategic planning > Poland.
elektronické knihy
electronic books
ISBN: 9781003408642
1003408648
9781040034811
1040034810
9781040034828
1040034829
9781032528311
9781032528366
Physical Description: 1 online resource.

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Table of contents

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040 |a OCoLC-P  |b eng  |e rda  |c OCoLC-P 
020 |a 9781003408642  |q (ebook) 
020 |a 1003408648 
020 |a 9781040034811  |q (electronic bk. : PDF) 
020 |a 1040034810  |q (electronic bk. : PDF) 
020 |a 9781040034828  |q (electronic bk. : EPUB) 
020 |a 1040034829  |q (electronic bk. : EPUB) 
020 |z 9781032528311  |q (hardback) 
020 |z 9781032528366  |q (paperback) 
024 7 |a 10.4324/9781003408642  |2 doi 
035 |a (OCoLC)1414976627 
035 |a (OCoLC-P)1414976627 
100 1 |a Proszowska, Anita,  |e author. 
245 1 0 |a Sustainable marketing and the circular economy in Poland :  |b key concepts and strategies /  |c Anita Proszowska, Ewa Prymon-Ryś, Aleksandra Wilk, Anna Kondak and Anna Dubel. 
250 |a 1 edition. 
264 1 |a New York, NY :  |b Routledge,  |c 2024. 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Routledge focus on environment and sustainability 
520 |a "Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy framework. This book helps to solve the problem of ineffective pro-environmental programs and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identity key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the circular economy (CE) model. It also presents the results of studies which examined the pro-environmental marketing efforts of small and medium-sized enterprises, NGOs, and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour. This book will be of great interest to students and scholars of green marketing, sustainable business and the circular economy, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies"--  |c Provided by publisher. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Green marketing  |z Poland. 
650 0 |a Circular economy  |z Poland. 
650 0 |a Consumption (Economics)  |x Environmental aspects  |z Poland. 
650 0 |a Strategic planning  |z Poland. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Prymon-Ryś, Ewa,  |e editor. 
700 1 |a Wilk, Aleksandra,  |e author. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003408642  |y Full text 

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