LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.

• Main Authors: Ziliani, Cristina (Author), Ieva, Marco (Research fellow in marketing) (Author)
• Format: Electronic eBook
• Language: English
• Published: [S.l.] : ROUTLEDGE, 2025.
• Edition: 2nd ed.
• Subjects: Customer loyalty.; Customer relations.; elektronické knihy; electronic books
• ISBN: 9781040298091; 1040298095; 9781003400783; 1003400787; 9781040298060; 1040298060; 1032510358; 9781032510354; 1032510366; 9781032510361
• Physical Description: 1 online resource

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management. Loyalty management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints t...