Financial services marketing : a guide to principles and practice

"This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon...

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Bibliographic Details
Main Authors: Ennew, Christine, (Author), Waite, Nigel, (Author), Waite, Róisín, (Author)
Format: eBook
Language: English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2025.
Edition: Fourth edition.
Subjects:
Financial services industry > Marketing.
elektronické knihy
electronic books
ISBN: 9781003398615
1003398618
9781040116760
1040116760
9781040116777
1040116779
9781032504636
9781032504643
Physical Description: 1 online resource

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Table of contents

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040 |a OCoLC-P  |b eng  |e rda  |c OCoLC-P 
020 |a 9781003398615  |q (ebook) 
020 |a 1003398618 
020 |a 9781040116760  |q (electronic bk. : PDF) 
020 |a 1040116760  |q (electronic bk. : PDF) 
020 |a 9781040116777  |q (electronic bk. : EPUB) 
020 |a 1040116779  |q (electronic bk. : EPUB) 
020 |z 9781032504636  |q (hardback) 
020 |z 9781032504643  |q (paperback) 
024 7 |a 10.4324/9781003398615  |2 doi 
035 |a (OCoLC)1434574236 
035 |a (OCoLC-P)1434574236 
100 1 |a Ennew, Christine,  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjtG4XwddbDFjyT9997QWP 
245 1 0 |a Financial services marketing :  |b a guide to principles and practice /  |c Christine Ennew, Nigel Waite and Róisín Waite. 
250 |a Fourth edition. 
264 1 |a Abingdon, Oxon ;  |a New York, NY :  |b Routledge,  |c 2025. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
520 |a "This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world's best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory, and environmental context in which they operate. This fully updated and revised edition features: A brand-new chapter devoted to environmental, social, and corporate governance Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how AI and social marketing are changing financial services and customer experience The latest regulatory developments for safeguarding the fair treatment of customers New and improved case studies that showcase best practice from around the world An upgraded companion website including new teaching aids and references Financial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy, and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs"--  |c Provided by publisher. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Financial services industry  |x Marketing. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Waite, Nigel,  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjMqJgd3h4KCyFGC3mw7QC 
700 1 |a Waite, Róisín,  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjyGbcjgB4KmgYPWv7BJcK 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003398615  |y Full text 

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