Responsible marketing for well-being and society : a research companion

"This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subj...

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Bibliographic Details
Other Authors: Saren, Michael, (Editor), Hassan, Louise M., (Editor), McGowan, Miriam, (Editor)
Format: eBook
Language: English
Published: New York, NY : Routledge, 2024.
Edition: 1st edition.
Series: Routledge research companions in business and economics
Subjects:
Marketing > Management.
Marketing > Social aspects.
Green marketing > Management.
Consumption (Economics)
Social responsibility of business.
elektronické knihy
electronic books
ISBN: 9781003390671
1003390676
9781040015896
1040015891
9781040015919
1040015913
9781032487625
9781032487632
Physical Description: 1 online resource.

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Table of contents

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040 |a OCoLC-P  |b eng  |e rda  |c OCoLC-P 
020 |a 9781003390671  |q (ebook) 
020 |a 1003390676 
020 |a 9781040015896  |q (electronic bk. : PDF) 
020 |a 1040015891  |q (electronic bk. : PDF) 
020 |a 9781040015919  |q (electronic bk. : EPUB) 
020 |a 1040015913  |q (electronic bk. : EPUB) 
020 |z 9781032487625  |q (hardback) 
020 |z 9781032487632  |q (paperback) 
024 7 |a 10.4324/9781003390671  |2 doi 
035 |a (OCoLC)1418846807 
035 |a (OCoLC-P)1418846807 
245 0 0 |a Responsible marketing for well-being and society :  |b a research companion /  |c edited by Michael Saren, Louise M. Hassan, Miriam McGowan, N. Craig Smith, Emma Surman and Rohit Varman. 
250 |a 1st edition. 
264 1 |a New York, NY :  |b Routledge,  |c 2024. 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Routledge research companions in business and economics 
520 |a "This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro & micro, producer & consumer, environmental, stakeholder, supply chain and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions, theoretical approaches and research communities including aspects of Corporate Social Responsibility, Marketing Ethics, Critical Marketing, Consumer Culture Theory and Macromarketing. The book takes a predominantly organisational or enterprise level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes, therefore a broader perspective on the impacts of marketing decisions and actions on other stakeholders, such as consumers, employees, the environment and society, is also taken as a basis for analysis and discussion. The book provides an authoritative overview and reference text for the academic market, including university libraries, research teams, PhD students and independent researchers. The topics and contents of responsible marketing are relevant to several disciplinary fields of study including, marketing, advertising, retailing and other business subjects, consumer studies, sustainability, ethics, public policy, media studies, psychology, economics and other social sciences"--  |c Provided by publisher. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Marketing  |x Management. 
650 0 |a Marketing  |x Social aspects. 
650 0 |a Green marketing  |x Management. 
650 0 |a Consumption (Economics) 
650 0 |a Social responsibility of business. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Saren, Michael,  |e editor. 
700 1 |a Hassan, Louise M.,  |e editor. 
700 1 |a McGowan, Miriam,  |e editor. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003390671  |y Full text 

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