Strategic international marketing : strategy development and implementation

• Main Authors: Solberg, Carl Arthur (Author), Huse, Håvard (Author)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
• Edition: Second edition.
• Subjects: Marketing > Cross-cultural studies.; Marketing > Management.; elektronické knihy; electronic books
• ISBN: 9781003383208; 1003383203; 9781040031995; 1040031994; 9781040032039; 1040032036; 9781032467726; 9781032467733
• Physical Description: 1 online resource

"Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the...