Fashion business and digital transformation technology and innovation across the fashion industry

• Main Authors: Gallery, Charlene, (Author), Conlon, Jo, (Author)
• Format: Electronic
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
• Series: Mastering fashion management
• Subjects: Clothing trade.; Clothing trade > Technological innovations.; elektronické knihy; electronic books
• ISBN: 9781040037119; 1040037119; 9781003364559; 1003364551; 9781040037171; 1040037178; 9781032428505; 1032428503; 9781032428475; 1032428473
• Physical Description: 1 online resource.

Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environment...