CREATIVITY AND INNOVATION IN THE FASHION BUSINESS contemporary issues in fashion design and... product development.

Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the per...

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Bibliographic Details
Main Authors: Goworek, Helen, (Author), Bailey, Fiona, (Author)
Format: Electronic
Language: English
Published: [S.l.] : ROUTLEDGE, 2024.
Subjects:
Clothing trade > Technological innovations.
Clothing trade > Management.
Creative ability in business.
elektronické knihy
electronic books
ISBN: 9781040126523
1040126529
9781003332749
1003332749
9781040126493
1040126499
103236582X
9781032365824
1032365803
9781032365800
Physical Description: 1 online resource

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Table of contents

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040 |a OCoLC-P  |b eng  |c OCoLC-P 
020 |a 9781040126523  |q (electronic bk.) 
020 |a 1040126529  |q (electronic bk.) 
020 |a 9781003332749  |q (electronic bk.) 
020 |a 1003332749  |q (electronic bk.) 
020 |a 9781040126493  |q (electronic bk. : PDF) 
020 |a 1040126499  |q (electronic bk. : PDF) 
020 |z 103236582X 
020 |z 9781032365824 
020 |z 1032365803 
020 |z 9781032365800 
024 7 |a 10.4324/9781003332749  |2 doi 
035 |a (OCoLC)1455326957 
035 |a (OCoLC-P)1455326957 
100 1 |a Goworek, Helen,  |e author. 
245 1 0 |a CREATIVITY AND INNOVATION IN THE FASHION BUSINESS  |h [electronic resource] :  |b contemporary issues in fashion design and... product development. 
260 |a [S.l.] :  |b ROUTLEDGE,  |c 2024. 
300 |a 1 online resource 
520 |a Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors who together possess a wealth of combined experience in creative and technical roles in the fashion business. Broad in scope, this textbook first provides a wide overview of creativity and innovative developments across the industry, before considering technical and digital innovation in production and product development, as well as trend forecasting. The final part of the book then consists of an exploration of sustainable innovation in design for fashion brands and retailers. Each chapter includes aims and summaries to structure learning and highlight key points, academic insights from thought leaders and interviews from industry and academia. A vital introductory textbook, Creativity and Innovation in the Fashion Industry is well-suited to undergraduate and postgraduate modules across subjects such as Fashion Business, Fashion Design and Manufacturing, Product Development, Innovation Management, and Buying and Merchandising. Online resources include PowerPoint slides and a test bank. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Clothing trade  |x Technological innovations. 
650 0 |a Clothing trade  |x Management. 
650 0 |a Creative ability in business. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Bailey, Fiona,  |e author. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003332749  |y Full text 

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