Understanding pop-up stores through passion and practice

"Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format. This book guides readers through the 20-year evolution of pop-up stores,...

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Bibliographic Details
Main Author Boustani, Ghalia (Author)
Format Electronic eBook
LanguageEnglish
Published New York, NY : Routledge, 2025.
Subjects
Retail trade > Seasonal variations.
Small business marketing.
Store location.
New business enterprises.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781003301110
1003301118
9781040307144
1040307140
9781040307175
1040307175
9781032293349
9781032293332
1032293330
1032293349
Physical Description1 online resource

Cover

Table of Contents:
  • The Evolution of Pop-Up Stores: A World of Potential and Passion
  • Pop-Up Store Adoption and Integration in Brand Strategies: A Construction Through Narratives
  • The Ins and Outs of Pop-Up Store Development
  • Transforming Retail Environments. The Impact of Pop-Up Stores on the Brand-Customer Dynamic in a Volatile Retail Environment.

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