Understanding pop-up stores through passion and practice
"Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format. This book guides readers through the 20-year evolution of pop-up stores,...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
New York, NY :
Routledge,
2025.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003301110 1003301118 9781040307144 1040307140 9781040307175 1040307175 9781032293349 9781032293332 1032293330 1032293349 |
| Physical Description | 1 online resource |
Cover
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| 008 | 241227s2025 nyu ob 001 0 eng | ||
| 040 | |a OCoLC-P |b eng |e rda |c OCoLC-P | ||
| 020 | |a 9781003301110 |q (ebook) | ||
| 020 | |a 1003301118 | ||
| 020 | |a 9781040307144 |q (electronic bk.) | ||
| 020 | |a 1040307140 |q (electronic bk.) | ||
| 020 | |a 9781040307175 |q (electronic bk. : EPUB) | ||
| 020 | |a 1040307175 |q (electronic bk. : EPUB) | ||
| 020 | |z 9781032293349 |q (hardback) | ||
| 020 | |z 9781032293332 |q (paperback) | ||
| 020 | |z 1032293330 | ||
| 020 | |z 1032293349 | ||
| 024 | 7 | |a 10.4324/9781003301110 |2 doi | |
| 035 | |a (OCoLC)1478007418 | ||
| 035 | |a (OCoLC-P)1478007418 | ||
| 100 | 1 | |a Boustani, Ghalia, |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjxPvHkWDfWpB83hgpPjkC | |
| 245 | 1 | 0 | |a Understanding pop-up stores through passion and practice / |c Ghalia Boustani. |
| 264 | 1 | |a New York, NY : |b Routledge, |c 2025. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a The Evolution of Pop-Up Stores: A World of Potential and Passion -- Pop-Up Store Adoption and Integration in Brand Strategies: A Construction Through Narratives -- The Ins and Outs of Pop-Up Store Development -- Transforming Retail Environments. The Impact of Pop-Up Stores on the Brand-Customer Dynamic in a Volatile Retail Environment. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a "Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format. This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations. Brand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores' sparkly and ephemeral image lies the utmost attention to detail"-- |c Provided by publisher. | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | |a Retail trade |x Seasonal variations. | |
| 650 | 0 | |a Small business marketing. | |
| 650 | 0 | |a Store location. | |
| 650 | 0 | |a New business enterprises. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003301110 |